EVP and Employer Brand venn diagram, employee value proposition

What is EVP and Employer Brand?

Your Employee Value Proposition (EVP) consists of the attributes of an employment experience that attract and retain top talent. An Employer Brand is the creative expression of the EVP and the organisational identity related to the employee.

Why have an EVP?

  • Competitive advantage

What are we trying to solve for?

  • Amplify employer brand and importantly create employee advocacy
  • Better attract and retain talent that suits now and the future
  • Develop an executable plan

Your employer brand will:

  • Be authentic, authentic and authentic!
  • Capture the unique essence of your culture and values
  • Differentiate from other similar businesses as an employer
  • Appeal to the breadth of talent we are seeking now and, importantly, future talent
  • Continue to engage and retain existing talent
  • Be aligned to your purpose.

There is no one better than you to tell your business and employee’s story! We can get you from zero to hero in less than 12 weeks.

We’ll work with you to discover and uncover what it means to current and future talent to be part of your business. Bring your careers site to life, make your LinkedIn page sparkle and get targeted with storytelling to the key talent you’d need to attract and retain.

Need to DIY parts of your EVP and Employer Brand? Check out our article ‘How to build your own Employee Value Proposition and Employer Brand‘ .

Creating an Employee Value Proposition (EVP)

Businessary has a four stage process to take your from a blank page to a living EVP in less than three months. Our experts will walk you through from the very beginning discovery phase, all the way through to design and execution. We will help you bring your EVP to life and show you how this can make an immediate impact in your business.

Our packages

We can tailor packages to suit any budget or scope, and here are our three most popular packages. We’ve also partnered with EVP video specialists Razor Video to offer an EVP + Video to really bring your EVP to life in a bundled special offer. 

Small/SME

For businesses with 5-30 people
From $5k* *Subject to scope & requirements
  • EVP discovery from $5,000
  • Video only from $2,500
  • Combine to save at least $1,000
  • Package deals from $6,500

Mid-market

Medium size business, 30-250 people
From $10k* *Subject to scope & requirements
  • EVP discovery from $10,000
  • Video only from $5,000
  • Combine to save at least $2,000
  • Package deals from $13,000
Popular

Corporate

Larger, complex requirements
Bespoke* *Subject to scope & requirements
  • Tailored EVP discovery
  • Tailored video options
  • Combine to save on EVP & Video
  • Get the most out of your investment

Work we’ve done

Businessary partnered with Bendigo and Adelaide Bank to deliver a series of projects in talent acquisition transformation, strategic sourcing and EVP/employer branding.

Work we’ve done

Businessary partnered with Bendigo and Adelaide Bank to deliver a series of projects in talent acquisition transformation, strategic sourcing and EVP/employer branding.

Who we’ve done EVP work with

Get an EVP/Employer Brand consultation