Employer Brand

You already have an employee value proposition… we help you to tell your business story, your way.

EVP and Employer Brand venn diagram, employee value proposition

What is EVP, Employer Brand and Recruitment Marketing?

Your Employee Value Proposition (EVP) consists of the attributes of an employment experience that attract and retain high performing and high potential talent.

Your Employer Brand is the creative expression of the EVP and the organisational identity related to the employee experience.

Recruitment marketing includes the assets and campaigns that you build and launch to solve a talent sourcing or retention issue.

How do we create an Employee Value Proposition (EVP)?


Through targeted focus groups made up of your very best people, leadership 1:1s and competitor analysis, we use real time data to ensure that what you bring to life creatively truly matches the experience your people are having and enjoy. 


We work with you all the way to ensure that your employer brand toolkit looks like, sounds like and feels like you. We even conduct a recruitment marketing workshop to set you on the right path.


Use your employer branding toolkit to create assets such as careers sites, content, refreshed job advert templates right the way through to targeted talent sourcing campaigns. We’ll give you a copy of this in Canva so you can use it immediately


You’re never on your own when you work with us, we’ll leave you with a plan so you can ensure your employer branding and recruitment marketing strategies work now and, in the future.

EVP Case Studies

No-matter what industry, profession, business size or location, our solution is customised to your business. Businessary creates employer branding solutions for retail, not-for-profit, engineering, professional services, technology, health and banking and finance sectors. We’ve worked with global brands to translate their existing EVP for the Australian market and SME businesses looking to compete for talent against the top end of town.

JWS Research: Variety. Impact. Growth.

Embarking on a discovery process for an organisation that operates with the mission to looks to find out what Australians are thinking through their research sounds slightly intimidating. However, we were able to dig deep and uncover what makes their people chose to work there and why they continue to choose to stay.

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Custom Fleet EVP & Employer Brand

Custom Fleet: Going Places. With Us.

“Having that clear articulation of what makes your organisation great is so powerful. We can build on our strengths. We can speak to candidates about our business with the evidence from our people to back it up.”
Shaun Cameron -Director, Talent and Culture at Custom Fleet

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SwitchCo EVP Case Study

SwitchCo: Career Making Experiences

Running an EVP and Employer Brand project for a Project Management company might sound like a high bar but the Businessary and SwitchCo teams collaborated so well together and the result is a fresh, authentic approach to attracting and retaining top project management talent. We were so pleased to see this one come to life!

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T4 Group: T4U EVP & Employer Brand Case Study

We set off with the mission to uncover what differentiated T4 Group from other organisations as a place to work, in order to attract the right talent. We delivered a unique and compelling Employee Value Proposition that authentically encapsulated what it was like to work at T4 Group.

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Genea EVP Case Study

Genea: Together, we transform the lives of many.

“It has been an absolute pleasure partnering with Businessary on our EVP/Employer Branding project. I’ve really appreciated the authentic, pragmatic approach they took to the project, they really connected with our business and captured the sentiment of our staff. We were really happy with the deliverables from the project and we are walking away with lots of great stuff we can practically apply across both our attraction and retention strategy.

On top of all of this great stuff, they are just a really awesome team to work with – honestly I could not recommend their services more highly!”

Helen Clews, Talent Specialist – Genea

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Be the difference. Be part of Bendigo and Adelaide Bank.

“Partnering with Businessary allowed us to see the forest through the trees. Their understanding of our journey and organisational nuances meant that we were able to prioritise and coordinate key stages far quicker than if we were managing in-house, guided with specialist expertise.” – Chelsea Harris, Recruitment Manager at Bendigo and Adelaide Bank

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