“Here’s what I know to be true – the most difficult and often most expensive part of strategy implementation is aligning the sales and go to market activities with a company’s strategies and goals. The key is aligning the big picture strategy with ‘on the ground’ sales execution.” – Frank Cespedes, HBS
Our approach focuses on delivering real commercial results and is based on lessons Annabel learnt at Harvard Business School studying under Frank Cespedes.
At a high level, our approach to aligning strategy, planning and sales involves a combination of:
A standard business plan includes the following sections: