Understanding the basis of what search engine optimisation is, or SEO, will set the stage for you determining whether or not it’s something your business should be investing in, what’s the importance and what you should know about SEO as a digital marketing channel. We’ve put together 6 things you should know about investing in SEO.
Once you’ve had an SEO expert look over your business, website and online marketing strategy they will be able to determine the best keywords for you to target based on the outcomes you are trying to achieve, ranking in the organic section of Google is free which means it does not cost you any money when a customer clicks on your listing. This makes SEO much more cost efficient over time.
So, if you are not ranking on page #1 of Google you are almost invisible to majority of your market. Only 2% of people click through to the second page of Google, so its imperative to be pulling out all the stops to get you ranking as high as possible.
For most businesses if they target the right keywords then over time SEO will generate the cheapest leads compared to any other digital marketing channel.
Compared to that of 30% of customers who click on Google Ads. Why? Because ranking on page #1 in the organic section of Google makes you more credible and trustworthy. More tend to be sceptical when they see an ad as opposed to a ‘genuine’ listing as ranked by Google.
Once you stop, your competitors will eventually outrank you. SEO is an ongoing investment and is something that only gets better and cheaper with age! If you want your garden to bloom, keep watering it!
If you are still unsure if you should put your marketing dollars into SEO or if it’s the right move for your business feel free to contact us today and schedule a free consultation.