The difference between sales and marketing
The sibling rivalry between sales and marketing can raise questions about the difference in functions and goals between the two. Is there really a difference? If so, which is better? Strong sales techniques are vital in driving business revenue and growth, but who are you going to sell to if your business lacks an effective marketing plan?
Ultimately the two functions have the same end goal: to generate more revenue, so aligning the two is going to be a key factor to success.
Sales is the process of persuading person to buy from your business. It often involves some level of two-way communication that persuades a lead to become a customer. Most of the time, these leads have been generated through marketing efforts. Sales strategies could include:
Marketing includes market research, development of products or services, promoting what the business has on offer and creating awareness or demand for the product/service among consumers. Essentially, marketing means increasing brand awareness, consideration, and/or generating leads or prospects. Once the product is out in the market, it’s the mission of the salesperson to persuade the customer to buy the product, converting leads into sales. Marketing techniques might include:
Unfortunately, too many companies have Marketing and Sales operating as entirely separate entities. The two functions complement each other in a way that nothing else can, and separation can be a missed opportunity for collaboration. There’s a range of benefits that come from sales-marketing partnerships, including:
To find out more information on the benefits of sales and marketing integration, or for expert advice on the subject, call Businessary today on: 03 9662 9900.