10 Reasons Why Every Business Needs a Marketing Strategy

marketing strategy

Marketing isn’t a one-size-fits-all game. It’s a complex puzzle that requires understanding, precision, and strategic thinking. A marketing strategy isn’t about following a trend or copying competitors. It is about building a roadmap that resonates with your unique business landscape. Here are ten concrete reasons every business needs a bespoke marketing strategy.

Clash of the titles: Sales versus Marketing

The sibling rivalry between sales and marketing can raise questions about the difference in functions and goals between the two. Is there really a difference? If so, which is better? Strong sales techniques are vital in driving business revenue and growth, but who are you going to sell to if your business lacks an effective marketing plan?

Top 6 reasons you need to be investing in SEO

Understanding the basis of what search engine optimisation is, or SEO, will set the stage for you determining whether or not it’s something your business should be investing in, what’s the importance and what you should know about SEO as a digital marketing channel. We’ve put together 6 things you should know about investing in SEO.

7 Steps to Setting Up Your Google My Business (GMB) Page

A Google My Business (GMB) page is simply a business listing that shows up in Google when your customers search for your business name e.g. “Businessary” or when they search for services that you provide within your local area e.g. “Human Resource Consulting”.

What determines the cost of a website? – Businessary

If you’ve ever built or gotten quotations for a website you’ll have learned that website costs can vary a lot! Why are the prices so different and how do you decide what’s appropriate to spend on a website for your business?

How to Build a Successful Google Ads Campaign

Determining if Google Ads are going to be right for your business is the first step to growing your business online. Knowing how to run a successful Ads campaign would be the next step.