360 Degree Surveys: Enhancing Your Team’s Performance
You might be familiar with traditional performance reviews where a supervisor assesses an employee. A 360 degree survey takes this a step further. It’s a method that gathers feedback from multiple sources – peers, subordinates, supervisors, and even the employees themselves. This multi-faceted approach gives you a well-rounded view of an individual’s strengths, areas for improvement, and overall performance.
10 Reasons Why Every Business Needs a Marketing Strategy
Marketing isn’t a one-size-fits-all game. It’s a complex puzzle that requires understanding, precision, and strategic thinking. A marketing strategy isn’t about following a trend or copying competitors. It is about building a roadmap that resonates with your unique business landscape. Here are ten concrete reasons every business needs a bespoke marketing strategy.
Artificial Intelligence (AI) tools and the future of B2B Marketing
Have you heard about AI tools like ChatGPT, DALL·E 2 or Midjourney? If not, you soon will. Whether you decide these are useful tools or the end of the world as we know it, here’s what the Businessary Marketing team wants you to consider.
Clash of the titles: Sales versus Marketing
The sibling rivalry between sales and marketing can raise questions about the difference in functions and goals between the two. Is there really a difference? If so, which is better? Strong sales techniques are vital in driving business revenue and growth, but who are you going to sell to if your business lacks an effective marketing plan?
What 8 things could you do to grow your brand today that doesn’t cost any money?
Do you want to grow your brand and your business, but you’re not ready to invest in additional support or services? Or are you a start up business with a budget appetite set to ‘FREE’ for now? Good news! There is plenty you can do yourself, NOW.
Top 6 reasons you need to be investing in SEO
Understanding the basis of what search engine optimisation is, or SEO, will set the stage for you determining whether or not it’s something your business should be investing in, what’s the importance and what you should know about SEO as a digital marketing channel. We’ve put together 6 things you should know about investing in SEO.
7 Steps to Setting Up Your Google My Business (GMB) Page
A Google My Business (GMB) page is simply a business listing that shows up in Google when your customers search for your business name e.g. “Businessary” or when they search for services that you provide within your local area e.g. “Human Resource Consulting”.
What determines the cost of a website? – Businessary
If you’ve ever built or gotten quotations for a website you’ll have learned that website costs can vary a lot! Why are the prices so different and how do you decide what’s appropriate to spend on a website for your business?
How to Build a Successful Google Ads Campaign
Determining if Google Ads are going to be right for your business is the first step to growing your business online. Knowing how to run a successful Ads campaign would be the next step.
4 Reasons You Should Invest In Google Ads (formerly Google AdWords)
Have you ever liked the idea of running some Google Ads (formerly Google Adwords) but never really know whether you should or if it will work? Here 4 reasons why you should be using Google Ads, the leading platform for search engine marketing (SEM).