Case study: Guild Group - TA Transformation
What to do when you know your TA and recruitment function is broken but you need to map the road to success.
Case study: Guild Group - TA Transformation
Businessary partnered with Guild Group to build their future state talent sourcing, recruitment technology roadmap and employer brand strategy.

The story

Guild Group was established in 1963 and has been providing general insurance services to pharmacists since its inception. Over time, Guild has expanded their expertise to meet the insurance, superannuation, legal, IT needs of a wide range of professional groups.  

Guild Group’s Head of Talent Acquisition identified that there was a need to reimagine their approach to talent acquisition, yet like 95% of us, operational delivery can get in the way of planning and executing strategic improvement and change.

The business tasked us with reviewing their current process, giving recommendations on a future operating model, technology intervention, EVP and employer brand review and an executable talent acquisition strategy.

Our role

Over a period of 20 days, Businessary conducted a comprehensive review of Guild Group’s current talent acquisition offering. We conducted 1:1 interviews with their executive team and key business stakeholders, ran two workshops to review current and determine desired future state. In addition to this, we looked at over 20 technology solutions that would enhance candidate/recruiter experience, gain efficiencies and screen more effectively.

The outcome

Our analysis revealed that Guild Group’s recruitment process reflected that of many businesses, in that it was a traditional and transaction service. The ‘breathing space’ for the team to review, strategise and improve was not there. 

Businessary produced a detailed report that allowed Guild Group to understand current state of workforce planning capability, EVP and employer branding, sourcing strategies, assessment and interviewing, onboarding candidate and hiring manager experience and recruiter capability. In addition to this, we gave recommendations (including costing) for technology interventions that would enhance and improve the talent acquisition process, candidate/recruiter experience and hiring outcomes.

By engaging Businessary, we provided Guild Group’s recruitment team a detailed roadmap they can use to transform their talent acquisition offering to be less transactional and allow more time for strategic interventions and continuous improvement.

The depth of insight and recommendation received from Jason during this project has been so valuable in setting Guild’s talent strategy. “Flipping” our process, celebrating what we are doing well and facilitating honest conversations on what needed to change for a modern candidate and hiring leader TA experience means Guild Group are in a good position to already be in “the future of work”. Thanks again Businessary for helping Guild start to tell our story and lay foundations for an attractive EVP and long term talent strategy, also for tailoring your approach and expertise to Guild’s values and providing a true partnership. I look forward to working together again as we continue to grow and Guild Group’s TA evolves.

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