4 Reasons You Should Invest In Google Ads (formerly Google AdWords)

Have you ever liked the idea of running some Google Ads (formerly Google Adwords) but never really know whether you should or if it will work? Here 4 reasons why you should be using Google Ads, the leading platform for search engine marketing (SEM).

1. Get to Page #1 FAST with Google Ads (formerly Google Adwords)

If you are eager to get onto page #1 then Google Ads is the best way to do it. You can have a campaign ready to go in just minutes. You make want to speak directly with a Google Ads consultant on how to get to page #1 using Google ads.

2. Target customers that are READY TO BUY

Google Ads are a way to reach the top of Google fast and you can select which keywords you would like to bid on in order to be on page #1 for. This means you can target people who are specifically looking for a service that you offer. Make sure you have done thorough research into which keywords have buyer intention and which keywords are just simply used for general search.

3. Feature at the TOP of Google Results

Google allows the Ads to be featured at the top of the page which means Ads get featured higher than the organic listings for greater visibility.

4. Retarget customers

Google Ads has the added functionality to be able to create marketing lists to segment your website traffic into different categories based on their interests, you can then use these lists retarget them with specific ads for whatever service or product they were viewing on your website. If your customers did not convert the first time then this is the best way to retarget them and get them to come back.

If you are still unsure if you should put your marketing dollars into SEM or if it’s the right move for your business, feel free to contact us today and scheduled a free consultation.

Marketing