Case study: Search Engine Optimisation (SEO)
Find out how an integrated marketing strategy incorporating search engine optimisation (SEO) generated quality leads and drove growth.
Case study: Search Engine Optimisation (SEO)

We helped design a long term, sustainable search engine optimisation (SEO) strategy to drive quality leads and growth for our valued client, Willow Grove Homes & Granny Flats.

Client background

Willow Grove Homes & Granny Flats is a family owned and operated business that has built quality homes and granny flats for Victorians for over 50 years. With their second to none knowledge of the industry and exemplary building skills, it’s all hands-on deck when they make the home or granny flat of someone’s dreams come to a reality. They pride themselves on building high quality homes that last, and handle every aspect of the build making it the easiest and most seamless process for the client.

How we helped

Willow Grove Homes came to us with the desire to increase their SEO/organic rankings so they could be more easily and frequently found by the right audience on Google, with the goal of getting more online enquiries and thus increase the business revenue. They were using another SEO agency, but their rankings were stagnating month on month.

While the business was getting a good amount of traffic the Willow Grove wanted to increase the traffic to generate more leads, stating that 12 months ago they had minimal new business in their pipeline, and it was very quiet.

They signed on for an SEO campaign with Businessary with the goal to increase their organic rankings for buyer related keywords. We underwent indepth keyword research, created a vast quantity of targeted content and acquired quality backlinks to begin to improve the performance of our priority keywords. 


We smashed those goals – within 10 months Willow Grove Homes received a 100% increase in organic traffic and leads. They now are consistently receiving quality leads from ready to buy customers through their website from customers asking for a quote on a granny flat or to organise and set up an inspection with them.  

SEO case study results


“We’re really pleased that we partnered with Businessary for our SEO and marketing support. They truly care about our business and are consistently coming up with new and innovative ways to improve our results.”

– Farah Drake, Director of Willow Grove Homes & Granny Flats 

Book in for your free SEO consultation now