Marketing isn’t a one-size-fits-all game. It’s a complex puzzle that requires understanding, precision, and strategic thinking. A marketing strategy isn’t about following a trend or copying competitors. It is about building a roadmap that resonates with your unique business landscape. Here are ten concrete reasons every business needs a bespoke marketing strategy.
Businessary is excited to announce the launch of Mappit – an innovative performance management platform that aims to make people management in businesses easier and more effective.
Have you heard about AI tools like ChatGPT, DALL·E 2 or Midjourney? If not, you soon will. Whether you decide these are useful tools or the end of the world as we know it, here’s what the Businessary Marketing team wants you to consider.
“There are a few key components of building up an employer brand and employee value proposition (EVP), starting with discovery through to the development of the brand strategy through design and assets, and then deliberately through campaigns and the way that you use it. But I think if you look at Discovery… probably all of us have been caught out when we have gone straight to solution mode.”
Businessary is delighted to sponsor the Venus Bay Surf Life Saving Club (VBSLSC) and contribute to their continued efforts to keep beaches and the community safe.
We owe it to the women who’ve pioneered, agitated, disrupted and blazed a trail for us – both previous generations and those of today – to keep going.
For seven years, the mission of Businessary has been to make life easier for small to medium business owners. We’ve done this by taking the burden of digital marketing, business advisory, talent and HR services off their plates and bringing them amazing results through our services.
With International Women’s Day coming up on 8 March, we invited our team to reflect on this year’s theme – #ChooseToChallenge.
Wearing too many hats and trying to accomplishing everything on your own are the worst mistakes you can make as a company owner. It can cause stress, burn out, and even reduced team morale.
The sibling rivalry between sales and marketing can raise questions about the difference in functions and goals between the two. Is there really a difference? If so, which is better? Strong sales techniques are vital in driving business revenue and growth, but who are you going to sell to if your business lacks an effective marketing plan?